Senior Brand Strategy Lead, APAC — Local-First Brand Building (Singapore)
About the Opportunity
Airbnb is looking for a Senior Brand Strategy Lead to anchor how the brand shows up across APAC — one of the world's most culturally diverse and commercially important regions. Spanning India, Australia, Korea, China, and Japan, this role sits at the intersection of global brand ambition and deep local cultural intelligence.
The Role & Impact
You'll translate Airbnb's global brand platform into market-resonant narratives that feel native, not imported. Working in close partnership with Senior Marketing Leads and the APAC Marketing Director across each market — plus the Global Brand Strategy team, Consumer Insights, Creative, and Media — you'll make sure every brief is genuinely rooted in local truth.
A Typical Day
- Partner with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan to develop inspiring briefs for local programs
- Pressure-test global brand frameworks and campaign platforms for APAC relevance from inception
- Advocate for what APAC needs — acting as a bridge that makes global strategy better
What You Bring
The ideal candidate has lived and worked across multiple APAC markets — not just studied them. You understand that what moves a consumer in Tokyo is structurally different from what resonates in Mumbai or Seoul. You're culturally rigorous but commercially minded, equally at home in a strategic framework and a creative review, and a trusted partner to country marketing leads.
Why Join Us
This isn't a regional proxy for global thinking. It's a role for someone who makes the work better — and makes the process feel easier — inside one of the most iconic travel brands in the world.
🚀 Ready to Apply?
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